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That's all very nice. However, they use the term "Mixologist" and therefore must DIE.

A barman is a person who makes a cocktail. A mixologist is one of those wankers who tosses bottles around like Tom Cruise in "Cocktail".

I think they're trying to differentiate themselves from what a lot of people see a barman as: Unskilled labour.

They should reclaim the term, or say "cocktail barman".

deeteeuk is a barman and proud of it.

and rightly so. If it paid better and didn't have the hours it does I might well be too. :)

You, of all people, can't begrudge someone a little pretension now, can you? ;)

I don't mind pretentious, but ludicrously enhanced job titles are a step too far. Like when our photopying staff became "reprograhics operatives". It sounds desperate to me.

ludicrously enhanced job titles

Martingineer?

Someone who engineers Martins?

ludicrously enhanced job titles

"Replenishment assistant" appears on a large number of CVs. It is my favourite.

"Ethanol technician"?

They mentioned Hawksmoor, thus I decree (DECREE!) that we will have to visit again at a time when I don't have meetings after.