I should point out you've stuck that blimmin lotion song in my head all day today which annoys not only me, but everyone around me when it pops out and starts being sung. Bad song!
I'm really, really sorry - and indeed, ashamed - but ever since gaspodog lent me his copy of Eats, Shoots and Leaves to cheer me up when I was feeling down a few weeks ago, my normally suppressed grammar nazi self has stampeded out of her hermetic cave, armed to her eyeballs with weapons of mass pedantry. And so:

*takes aim and shoots that erroneous apostrophe into a billion tiny pieces*
I'm not sure whether this is a sign of great dedication to proper punctuation, or great slovenliness. :)